Over the Moon
Identity & packaging

This brand was developed to feel invigorating, playful and to stand out on the shelf. We developed iconic marks for signposting each of the ingredients - they have been illustrated from the macro view of each plant key ingredient, to create a fun and molecular language. We created a friendly and accessible tone of voice in order to educate the consumer on the importance of recyclable and reusable packaging, as well as the sustainability of the ingredients.